Social media is term given to media used for social interaction. Social media use communication techniques that are highly accessible and scalable. Social media involves the use of web based technologies and mobile technologies in communication. The web technologies and mobile technologies help change communication into interactive dialogue. In addition, social n networking refers to a social structure that consists of people or organization.
The organizations or individuals are referred to as nodes. The nodes are connected by one type of interdependency or more. Use of social networks and media by non profit organizations has become common. This is because of the numerous benefits associated with social media and networking. For instance, social media and social networks helps non profit organizations access a lot of people. Apart from the benefits generated by social media and social network, social media and social networks have a lot of disadvantages.
This paper analyzes how non profit organizations use social media and social network. It also analyzes the merits and demerits of using social media and networks. Then identify methods in which nonprofits can use social media and networking to produce volunteers, resources, and additional donations.
The number of non for profit organizations using social networks and social media has increased greatly for the last one and half decade. This is because of the advances in technology. Technology especially internet has enabled people to develop different types of social networking sites. Examples include face book, twitter and other social networking sites. A non for profit social network report released in April 2010 showed that the number of non profit firms using social networks had increased.
NTEN, Common knowledge and the port Networks (2010) carried out a survey to determine the usage of social networks among non for profit organizations. The researchers used a total of 1,173 non profit organizations. The participants were required to respond to a wide range of question during the study. For example, the participants were required to give information on usage of social networks like face book, twitter etc. In addition, the participants were supposed to give information about work building and usage of social networks in their websites (Waters, Burnett, Lamm &Lucas, 2009). That is house social networks.
The respondents used in the survey were small, medium and large non for profit. Also, the participants were from different market segment like health care. The researchers argue that non profit continued to increase their use of commercial social networks between 2009 and 2010.Facebook and twitter were the most used sites by the non for profits. Linked In and you tube had a high number of users, but my space did not (Non profit technology network, NTEN, 2010).
The findings from the study showed that face book was the most preferred social networking site .The site was mostly used by non for profits .The results showed that 86% of the non for profits used face book. The researchers argued that this was a 16% increase from 2009.In 2009, only 74% of the participants used face book. Though most of the non for profits used face book in 2009 and 2010, it experienced a significant drop in community size. In 2009, face book had 5, 391 members, but in 2010 face book had 2,440 members (Non profit technology network, NTEN, 2010).
NTEN, Common knowledge and the port Networks (2010) associated the decrease to high number of non for profit joining the site. The researchers argued that the length of using in face book had increased. Most of the non for profits used face book for almost three years. In addition, other non for profit used face book for less than one year (OECD, 2010).
Apart from face book, twitter was the second largest site used by non profit organizations. In 2009, the number of non profit using twitter was 43%.In 2010, the number of non profit using twitter was 60%.Thecommunity size in twitter increased between 2009 and 2010.In 2010, the community size increased by 627%.In 2009, the community size was 286 while in 2010 the community size was 1,792.Curently this platform depicts small community size for non profits, but the community size for non profits is likely to increase in future.
The findings from the study showed that the usage of linked id and you tube remained constant in 2009 and 2010.In 2009, the usage of you tube comprised 46.5% while in 2010 the usage of you tube accounted for 48.1%.On the other hand, the usage of Linked in 2009 was 32.9% and 33.1% in 2010.In addition, the results from the study revealed that my space had the lowest number of non for profit users. The popularity of my space dropped by 45%.Also, the number of users in my space dropped from 26.1% in 2009 to 14.4% in 2010 (Rigby, 2008).
The top non profit users in face book were internal groups. This is because 97% of the international groups used face book. The environmental and animal welfare non profit organizations accounted for 91% of the users. On the other hand, arts and culture non profits accounted for 89% of all users in the face book (Non profit technology network, NTEN, 2010).
The study confirmed that non profits in linked in were nonprofit associations and education institutions. The professional associations and education institutions accounted for 65% and 45% of users in linked in respectively. Most of the organizations used in the study argued that they will increase employee staffing in future so as to improve satisfaction (Thomases, 2010).The study showed that nonprofits that were heavily committed in using the social networks were more satisfied with the results. For example, organizations that used the social networks twice or more fulltime had the highest level of satisfaction.
Moreover, the researchers argued that non profits use social networks and media for various ways. For instance, non profits use social networks for fund raising and donations (Waters, &Lester, 2010). The findings from the study depicted that most non profits used social networks for fundraising.46% of the non profits argued that they used social networks for fund raising and they had benefited from them.
Also, the organizations used the social networks for soliciting donations and marleting.92% of the non profits used social networks for marketing.40% of the nonprofits confirmed that they were getting donations through face book.78% of the non profits that used social networks like face book to solicit donations raised more than $1,000 in less than one year. Among all the social networking sites, face book was the most profitable one in terms of raising donations. The non profits managed to raise more than $10,000 from face book for a period of 12 months. Only 3.5% were able to raise donations successfully (Silver, 2009).
Apart from using commercial social networks and media, the non profits also used house social networks. Most of the non profits had established their own social networks. Like the commercial social networks, the house social networks had benefited the non profits a lot. Almost 22% of the non profits used in the study had developed one or more house networks in 2010.In 2009, more than 31% of the non profits were operating house social networks.
Hence, the results released in 2010 by NTEN, Common knowledge and the port Networksâ€ (2010) showed a decline in number of non profits owning house social networks. The researchers gave various explanations to support the decline. The researchers argued that house social networks required a lot of investment in terms of software and build out. This made it difficulty for a large percentage of non profits to develop their own social network. In 2010, the community size in house social network was almost 3,520 members.
The house social networks had a high number of community members compared to face book. Like commercial social networks, the non profits provided internal staffing for house social network. The staffing in house social network was 87% in 2009.This indicated that the non profits allocated almost Â¼ of their resources to their house social network. The non profits who committed more of their internal resources accounted for almost 5% of all the participants in the study in 2010.In 2009, the non profits who allocated for twice or more resource accounted for 6%.
Three quarter of the non profits in the world value their house netwoks.74% of the non profit organization valued their house networks in 2010.While77% of the organizations valued their house networks in 2009.Most of the non profit organizations were satisfied with their networks. The non profits used the social networks to raise funds and solicit donations. The funds collected from the house social networks increased greatly in 2010.50% of the non profits who raised donations using their house network raised $1,000 and above within 12 months (Sargeant &Shang, 2010).
Among the non profits who committed their resources full time, one of the non profits was aimed at measuring the ROI of their social network initiatives. A small percentage of non profits who committed their resources in the commercial social networking were aimed at understanding the value of their commitment. The difference in opinion among the non profits has made it difficulty for non profits to use social networking and social media. Most of the non profits do not find social networks important to their business. For instance, the non profits argue that the social networks might not be inline with their vision. In addition, the non profits argue that the social networks are expensive to start and maintain (Scott, 2010).
The study showed that most of the non profits found it hard to budget for their external resource. Non profits using commercial social networks like face book use different types of social resources. For example, the non profits use human personnel. The study showed that 41%of the non profit organizations used human personnel in 2009.In 2010, the non profits used more than 41% of external resources.8.1% of the non profits claimed than they spend more than $50,000 on commercial social networks.
They also indicated that they set aside more than $10,000 for social networks. Hence, the organizations found it hard to set aside enough money for social networks. Only a small number of the non profits spend a health sum of money on external resources. A large percentage of non profits failed to set aside money for commercial social networks because there is no clear RIO (Zimmerman & Shalin, 2010).
Further, non profits have used social media to help them achieve their goals. Most of the non profits are not able to allocate extra money to stakeholders and this has made it hard for them to achieve their goals. Non profit organizations have identified alternative ways to fulfill their missions and spread their messages. Most of the non profits have incorporated social media in their activities. Melissa argues that non profits use social media to meet their objectives. Melissa (2010) carried out a study to determine how non profits use social media.
The findings from the study showed that a large percentage of the non profits used social media to create awareness about an issue. In addition, the findings from the study revealed that a large percentage of the non profits used social media to connect with other non profits and raise donations. Melissa interviewed various people on the importance of social media. For instance, managers from the life rolls on foundation argued that social media had helped them market their services and increase their followers.
The managers further claimed that they had used their volunteers to create a new brand in the world. The participants used in the study argued that social media helped improve communication. It ensured easy flow of communication. This in turn allowed non profit organizations to partner together so as to achieve their goals. They also claimed that it helped them overcome competition among non profit organization. This is because the organizations were able to work together. Most of the participants had created a face book profiles representing their organizations. This enabled them to connect with volunteers.
Though social media has a lot if benefits to the non profits, it has a lot of disadvantages. It difficulty to use social media as non profits have to invest a lot in social media so as to achieve their goals. For instance, using mobile phones to connect with other people is expensive. This is because the organizations have to use huge sums of money (Miller &Andersen, 2010).
Advantages and disadvantages of non profits using social media and networks
There are various advantages of using social networks and social media. First, social networks and media make it easy for firms to market their services. A series of studies carried out to determine importance of social media and networks showed that most firms have incorporated social media in their activities. This is because social media is the most cost effective method that can be used for promotion in the organizations. Social media allows non profit organizations to market their services or products without using a lot of money.
This is contrast to other methods of marketing used by profit organizations.80% of charity organizations are using social media to prmote their services. The organizations use different types of social media like blog, pod casts and message boards. In addition, the organizations have used other services like video blogging and wikis to market their services. The social media has been effective in marketing services offered by non profit organizations because of various reasons. First, stakeholders are interested in things that are related to then. Social media helps non profit organizations maintain their stakeholders.
This is because it creates an experience that is related to the stakeholder. This in turn makes it easy for the non profit organization to offer its services. Also, social media help non profits build relationships and work with their constituents. This in turn makes it easy for the non profit to nurture their online communities. The creation of relationship with various people using social media has led to viral marketing. Viral marketing is using social networks to create awareness or to achieve organizational objectives.
The methods help organizations achieve their objectives by replicating viral process. Non profit organizations are able to market or advertise their services to a wide range of customers using little effort. In addition, viral marketing enables non profit organization to use less money in marketing. The cost associated with viral marketing is lees, but the benefits are more. Most researchers claim that social media helps non profit organization bring together people who have similar interest. Social media offers a common place where non profit organizations can collaborate and connect with their followers. This is evidenced by the study conducted by Waters to determine how companies benefited from social media (Mpa, 2009).
Social networking sites can be effective in reaching stakeholder groups, if the non profits understand how such groups use the internet. Most of the non profits find it hard to reach stakeholders because they are not aware of the sites the stakeholders use. The non profits are supposed to review various social networks to determine the users and try to understand the users in terms of age, culture and socioeconomic status. It also helps the non profits determine the needs of the stakeholders and their expectation. This is because the social networking sites have diverse users and this helps the non profit organizations meet the needs of the stakeholders available (Waters, Burnett, Lamm &Lucas, 2009).
Moreover, using social media has a lot of advantage to non fit organization. Non profit use social media to restructure their management issues. Most of the non profit organizations have had management issues. This is because of lack of proper management in the organization. This is evidenced by the study carried out by Waters (2009).The researcher used participant from various groups. For instance, the researcher used 34 organizations from art and humanities.
He also used 50 education organizations and 47 health care non profit organizations. Moreover, the researcher used 39 human resource organizations and 89 society organizations. Lastly, the researcher used 16 religious organizations. In addition, the researcher used various questions. The first question was aimed at determining how non profit organizations used social networks and media like face book to implement disclosure and disseminate information. According to the results from the study 97% of all the organizations had listed their administrators on social site like face book.
The organizations had developed profiles in these sites and posted their management. Additionally, the results from the study showed that 96% of the non profit organizations had provided information about their organization. Organizations that had listed their management in face book and other social sites found it easy to manage their activities. This is in contrast to organizations that did not put their management on social sites (Waters, Burnett, Lamm &Lucas, 2009).
Further, the study showed that social media helps improve communication between the non profit organizations and stakeholders. Waters (2009) argues that organizations that have incorporated social media in their activities are more able to have effective communication unlike organizations that have not. This is because the non profit organizations use various means to disseminate information to their clients.
For instance, the organizations can use blog and message boards to convey the information. The study showed that non profit organizations used social media like face book to distribute the organizational information. The organizations used a wide range of dissemination strategy, but the most used strategy was discussion boards. The companies used various discussion boards available in different social networks like face book to convey the information.74%5 of the non profit organizations used discussion boards. This made it easy for the organizations to reach their stakeholders.
In addition, 54% of the non profits used photographs. The organizations posted photograph on the social network. Others provided links to other sites. For instance, the companies provided links to companys websites. They also provided links to other external sites containing the companies information. Non profits which used external sources accounted for 54%.44%% of the non profit organizations posted new announcements in face book profiles.
Though many companies posted their information on social network, only few utilized the multimedia capabilities provided by internet. Waters claims that 24% of the companies uploaded video files to their profiles (Waters, Burnett, Lamm &Lucas, 2009). Most of the companies used in the study did not publicize their public relations and image (Murray, &Mutz, 2010).
Consequently, the non profit organizations provided methods to get feedback from their followers. Most organizations have failed to increase their productivity and solve problem due to lack of proper feedback channels. Providing feedback in nonprofits organizations is important as it helps organizations make the right decisions. The non profit organizations used in the study did not provide a wide range of methods for their supporters to send their comments. Hence, the organizations did not involve their supporters.
Most of the non profits organizations used in the study provided email address to representative of various organizations. This accounted 71% of all the nonprofit organization used in the study.194 organizations used in the study provided email address. Among the 194, 37% of the organizations provided an email address of a named representative in the organization. Only 63% provided generic email addresses. Apart from using emails to get feedback from supporters, the organizations used message boards.44% of the non profit organizations provided outlet to make donations.
13% of the organizations listed their current volunteer opportunities. Another 13 provided organizational number and 9% provided calendar event. In addition, 8% provided an e-commerce site in their profile. The incorporation of various communication channels helped ensure smooth communication between the stakeholders and the company (Levinson, Adkins &Chris Forbes, 2010).
Consequently, social networks and media have helped improve competition among non profits. The number of non profits in the industry has increased. This is because of high demand of their services. The non profit organizations offer a wide range of services like shelter and food. The increase in non profit organizations has led to competition. Most of the organizations offer similar services or substitutes. This has forced the non profit organizations to struggle to maintain their followers and attract other followers.
The social media and network has helped firms overcome challenges resulting from competition. For instance, social media has enabled firms to attract new customers and also maintain the existing customers. This has in turn made the non profit organizations more competitive than before. Social media allows non profit organizations to use various internet strategies to achieve competitive advantage. For instance, the non profit organizations are able to gather information using the internet strategies available. The information gathered represents the interest of the customers and this makes it easy to device the right strategies.
In addition, non profit organizations are able to overcome management problems and become competitive. Social media allows non profit organizations to enlarge their market size, hence become competitive. For instance, non profits use social networks in different parts of the world to expand their market segments. For instance, a non profit organization that targets musicians in North America can use my space. Also, non profits that target students can use Face book. The non profit organizations can also use face book to understand all types of people in different parts of the world. Hence social media and networking help non profit organizations venture into other market segments (Levinson, Adkins &Chris Forbes, 2010).
Apart from making non profits competitive, social media and networking help improve the public relations of the non profit organizations. Social media gives non profits a chance to make relationships with people from various organizations and world. This is because non profit organizations are able to attract many people using social media and networking. Non profits wishing to improve their credibility can use social networking sites like face book. They can also use different kind of media like phones.
Though social media can help improve the public image or relations of non profits, most public practitioners do not like it. Most of the public relations practitioners have negative view on social media and its impact on relationship building. Water (2009) argues that though most practitioners of were aware of the benefits associated with social media, most of them did not appreciate it. The practitioners argue that social media and networking can not help improve competitiveness in the organization and its image. This has affected the ability of the organization to utilize various multimedia facilities provided in the internet. This is evidenced by the results from the study above.
The findings showed that only few non profit organizations used the internet well. This has in turn prevented the non profits from becoming competitive. A large percentage of non profits were interested in being open and transparency by disclosing information. However, the non profits did not utilize the interactive nature that is offered by social media and networks. This is because the non profits did not provide information using forms, but they used external links to new information and discussion boards.
Most of the organizations have developed their profiles and left them due to lack of enough resources to maintain their profiles. Creating a profile and leaving it unattended leads to minimal exposure for the organizations. Most researchers argue that leaving the profiles unattended forces supporters of the non profits to leave. This is because the supporters do not get the right attention. This in turn prevents the non profits from achieving their goals (Kabani, &Brogan, 2010).
Further, social media and networks have helped non profit organizations achieve their objectives. For example, social media has helped non profit organization solicit donations and also get volunteers. The social networks and media are used to get volunteers from different parts of the world. The social networks and media allow the organizations to connect with volunteers in different areas though their profiles and links (Kanter, Fine &Zucerberg, 2010).
The social media and networks have various disadvantages. Non profit organizations should know the disadvantages resulting from social media and networking. Social media and networks can affect the image of the non profit. This results if the non profits advertise their activities in a networking platform that is not acceptable in the organization. In this case, the non profit organization promotes it activities in a site that it does not wish to be associated with. Most non profits use various kinds of social media to advertise their activities.
For instance, the non profits use websites, blog and online profile to advertise their activities. Most of the websites, blog and profiles might comply with various rules that govern social networking. A company that uses such sites finds it hard to maintain its public image. This is because its supporters view the organization the same way as the organizations that own the websites. This can in turn push supporter away due to poor public image. Further, volunteers might put pictures that make the non profit organization uncomforted.
A large percentage of non profit originations use volunteer site, links and videos to market their services. Non profit organizations that use sites having unpleasant pictures are more likely to loose their client base. This is because the clients are not comfortable with the pictures on the site. In other cases, the volunteers can be involved in other offline activities that the non profits do not want to be asociaed with. This too damages the image of the non profits and hence their mission. Non profit should be careful when choosing where to advertise their activities and the kind of volunteers to involve.
This is because a wrong choice affects the organization. The non profit organizations can develop policies that govern their relationship with volunteers. This will make it easy for the non profits to avoid being associated with volunteers practicing unethical behaviors. The non profit organizations should inform the volunteers about the policy. This will ensure the non profits work with volunteers who are wiling to abide by the policies set (Hunt, 2010).
Additionally, non profit might not be able to advertise their services due to difference in opinion between the organizational staff and volunteers. Most of the volunteers and staff might want to keep their online social networking services separate from their professional activities and volunteering activities. Most of the staff and volunteers might want to work with the organization on a professional basis.
The volunteers and professionals prefer to work using professional networking site like Linked In, but not social networking sites like face book. The non profit organization is required to state clearly if it is linking to volunteers and staff as a friend or not. In this case, the non profit organizations should link with volunteers and staff using social networking sites (Hopkins, 2002).
Moreover, some of the networking sites might not be effective. Though a company might find a social networking site to be effective in marketing at first, it might not be so in future. This is because the social networking sites loose their community after some time. For instance, the studies above showed how the number of community members in twitter reduced in 2010.On the other hand, some of the social networks might have a high number of users in future. The decrease in number of users in the organization can lead to loose of supporters and hence affects the mission of the organization.
Further, employees in many organizations are blocked from using online social networking sites. Most of the social networking platforms cannot be accessed using assistive technology and also using outdated hardware and technology. In this case, a non profit organization should not only rely on social networks and media to advertise their activities. This will help the organization retain its client base and achieve its mission. Organizations that rely on online social networks and media might exclude a lot of people from contributing to the organizations goals.
This affects various activities in non profit organization like soliciting donations, getting volunteers etc. Subsequently most non profits organization cannot afford to maintain their social network due to lack of resources. Maintaining a social network is expensive as organizations need a lot of money to do. This has limited the organizations from using the local networks well. For example, most of the organizations are not able to use more than one network at once as it is costly (Hart, Grenfield &Haji, 2007).
Ways in which non profits can use social media and networking.
Non profits organizations find it hard to use social media and networks as most of the non profits are not aware of the ways to use the social networks. This has made it difficulty for non profits to attain their goals. Non profits use social networks for different purposes. For example, the non profit organizations use social networks to get donations. They also use social media and networking for fund raising.
Moreover, the organizations use social media to get volunteers and also market their services. Most of the non profit organizations have switched from offline to online. The non profits have established house social networks to help them achieve their goals. They have also joined commercial social networks like facebook and twitter. Though the organizations have joined social networks and media to improve their services, most of the organizations have not benefited from social networks and media. Social networking and media offers a wide range of methods through which non profit organizations can utilize the social networks and media.
First, non profit organizations can create profiles in the respective sites so as to be able to use the sites well. Most of the networking sites offer a wide range of opportunities for non profits to create their profiles. The profile allows the company to communicate with its supporters and hence achieve its objective. After creating the profiles, the non profits are supposed to communicate with the clients regularly. Lack of communication affects the relationship between the supporters and the non profit. Most companies do not utilize the social network well due to limited communication.
This in turn makes it difficulty for them to compete with other non profits. The studies above have shown that only few non profits ensure proper communication and have realized the benefits of social networking and media. The non profits can use the profiles created to solicit donations and also attract volunteers. Most non profits used in the studies above have raised enough donations and funds using their profiles (Hart, Capps &Bauer, 2009).
Apart from creating profiles, the non profits should ensure adequate supply of resources to the networking sites. The companies should provide human resources like engineers to maintain the profiles created. Most of the non profits find it hard to allocate enough resources according to the studies above. There are various reasons that make it difficulty for the companies to allocate enough resources.
First, companies find it hard to allocate resources because they do not have enough funds. A large percentage of non profits depend on outside funds and this makes it hard to allocate enough funds for external social networking. In addition, some of the non profits fail to allocate enough resources because they are not aware of the benefits generated by social media and networking. The non profits find it hard to maintain their profiles and supporters due to lack of resources.
In this case, the non profits should allocate enough funds to maintain their profiles and supporters in the social networking sites. This will help the company utilize the social networking sites well to generate donations and get volunteers. It is difficulty for organizations that do not allocate enough resources to generate donations and get volunteers. This is because the organizations loose their supporters and volunteers. Hence, the non profit organization should ensure the resources to maintain their profiles are readily available (Hart, Greenfield &MacLaughlin, 2010).
Further, the non profits should create a page on their websites to explain to the supporters how the fundraising tools work. Majority of the supporters do not know how fundraising tools work. This is due to changes in technology and failure to get enough information on how the technology works. In addition, most of the donors do not trust technology and this makes it hard for them to donate. Also, web 2.0 fund raisers do not understand how the internet works.
Creating a web page in the non profits website can help overcome this problem. The non profit should state Cleary how the fundraising tools work and how the donors can give their donation. There are various tools on face book, twitter and other networking sites that non profits can use to general donations. For instance, the non profits can use â€œface book cause, Give a twott on twitterâ€ to raise donations. In addition, they can use change.org.
Face book has been used by various non profit organizations to bring change .This is because of its face boo cause application. The face book cause application allows people having common interest to come together. The non profit organizations should add the face book cause application in their social media plan (Evans &Mckee, 2010).
The non profits should ensure they build good relationships with their supporters in these sites so as to be ableto generate donations. In order to generate donations and raise funds, the non profit organizations should inform the supporters that donating through the channels listed above is safe and accepted by the organization. Also, they should guarantee donors enough security. They should ensure their credit cards are safe and no personal information about the donor is leaked out (Durham, 2009).
Additionally, the non profit organizations should be able to adapt to various situations as to utilize the social media and network to generate donations. The non profit should establish social media campaigns so as to get additional donations and funds. Most of the non profit organizations that have employed social media campaigns have realized the benefits associated with the campaigns. The non profit organizations have been able to raise additional donations.
Examples of the organizations that have been successful include â€œTWLOHAâ€. â€œTWLOHAâ€ launched a social media campaign in twitter called â€œAmericaWants USA TODAY Twitter Charity Campaignâ€. In addition, the â€œinvisible childrenâ€ launched the â€œChase Community Giving Challengeâ€. The non profit organizations should be able to launch mobile campaigns using various tools like Fours Square. Most people argue that social media and the web is going mobile due to technological advances.
Face book and twitter have capabilities that enable non profits to launch social media campaign and attract many people. Non profit organizations should utilize such tools to create text campaigns that are connected to twitter and face book (Durham, 2009). Further, the non profits can benefit a lot from social media and networking by launching a blog. Non profit organizations that have launched blog have benefited from social network than those who have not.
This is because the non profit organizations find it easy to reach their supporters. Blog offer non profit organization an opportunity to get volunteers and donations from people. This is because the non profit organizations are able to build relation ships with their supporters. Blogging is important as it helps the non profit organizations achieve their mission and vision. Most of the social media and blog act as free media coverage. The blog allow supporters to exchange comments, post photographs and video.
Non profits can use blog to create connections and promote discussions about the non profit and its work. Supporters are able to discuss through comments and this leads to collaboration and connection with the right donors. Social networking sites that allow friends can help create connections between volunteers, memberâ€™s donors and the organization. The links from the friendsâ€™ pages create a virtual connection to the non profit organization website and blog. This in turn helps ensure non profits online presence (Bonk, Tynes, Griggs &Sparks, 2008).
In addition, blog can be used for promotion. This is because they have RSS feeds that can be used to send updates to the organizations followers. This makes it easy for the non profit to send messages. It also enables the organization to get donations and volunteers. Also, the customers can use you tube to create awareness. You tube allows non profit organizations to share videos and messages. This in turn helps spread messages about the organization. Most organizations have used you tube to create awareness and have been successful. Also, you tube gives the users an opportunity to share their views with the organization (Bonk, Tynes, Griggs &Sparks, 2008).
Also, organizations can use cell phones to create awareness. The advances in mobile technology allow non profit organizations to send messages and video. The non profit organizations are able to send their stories to the public and also get comments from the public. Though using mobile phones is expensive, it has a lot of advances. This is because non profit organizations are able to carry out campaigns using cellophanes. Also, the non profit organizations can create donation lines using cell phones. This makes it easy for the organizations to get additional donations. Most of the non profit organizations have used mobile phones to raise donations and they have been effective.
Non profit organizations can use viral marketing to send a message to the public. Viral marketing enables non profit organizations to reach supporters in different sites at once. This in turn makes it easy for people to get volunteers and donations. Non profit health care organizations have used viral marketing to convey their messages about Aids. In addition, the non profits can use volunteers sites to create awareness. Most of the volunteers give sites which the non profit organizations can use.
The non profit organizations can post their messages to the volunteers sites. Not all volunteer sites are ethical. Some of the sites might have pictures and messages that can affect the organization. In this case the non profit organizations should be careful when selecting the volunteers. This will enable the organizations to attract donors and volunteers. Also, the company should develop rules to govern its interaction with the volunteers. This will prevent unwanted behaviors and hence enable the organization to get additional donations and volunteers (Bray, 2010).
Most non profits have started using social media and technology as they have known the benefits of social media and networks generate. Hence, the non profit organizations have integrated social media and marketing into their activities. A large percentage of the non profits have started using social networking site like face book, twitter and linked in to attract more customers. The non profit organizations use the social media and networks for various reasons.
First, the organizations use the social networks to get donations and raise fund. They also use the sites to market their services and improve their services. The internet offers many opportunities that can be used by non profits to achieve their goals. For example, they allow organizations to develop blog and profiles to connect with other people. They also support viral marketing which can be used to raise donations and get volunteers. Though, the internet offers such opportunities, most companies do not utilize them well.
This is evidenced by a series of studies carried out. Most of the non profits do not know how to utilize the resources available well. This has prevented the non profits from meeting their targets. There are numerous ways through which non profits can use social media and networks well. For example, they can create blog and profiles. Social media and networking has a lot of advantages and disadvantages. For example, it can affect the organizations image and relations if the organization uses the wrong sites. It is the cheapest method to promote services and get supporters.
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