Apple Leadership


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 In order to understand Apple leadership, it is essential to have an understanding of Steve Jobs, the CEO and founder of the company. Steve Jobs leadership culture differs from that held by many other leaders. Some people believe that his leadership style is appropriate while others criticize it claiming that it is overly demanding. The CEOs leadership practices that have been used to achieve Apples objectives and goals will be examined.


 Steve Jobs, who is the founder and CEO of Apple inc., exercises a transformational style of leadership which comprises of four components. These components are inspirational motivation, idealized influence, individualized consideration and intellectual stimulation. A charismatic leader is the one who has a commanding, dynamic and energetic presence. Inspirational motivation entails showing an appeal to fundamental values through the use of an eloquent communication style and enthusiasm in order to pass across a common goal or vision.

A leader who is able to stimulate others intellectually has the capability of inspiring people to act or think differently through giving suggestions about novel ways of doing things and initiating change. The final component is that of individualized consideration, which refers to giving individual attention and assisting them in achieving some objectives such as meeting their needs (Koontz and Weihrich, 2006).

Transformational leadership has a number of benefits and one of them is that a transformational leader is able to initiate change by winning over people through his or her enthusiastic communication style. The ability to stimulate, inspire and make people act and think differently comprises good leadership traits. The same case applies to enthusiasm and charisma, which are only possessed by very few leaders. One demerit or limitation of transformational leadership is its non-participate nature.

Though transformational leaders are able to promote a shared vision through inspiration, such leaders are not most of the times skilled at engaging employees. They make decisions solely without considering employees opinions and perspectives (Koontz, 2006). Apple is a company that was established by Steve Wozniak in collaboration with Ronald Wayne and Steve Jobs on 1st April the year 1976. Steve is ranked first for effective leadership skills and his ability to influence several industries including wireless phones, retailing, computers as well as the music industry.

John Sculley was hired by Jobs as the CEO because Jobs felt there was the need to incorporate professional management for competitive reasons. Later on, Apple encountered problems that Jobs and Sculley failed to effectively tackle and this resulted to Jobs losing control of the company that he founded in the year 1985 (Linzmayer, 2004). Job returned to the company in 1997 and due to the fact that the company was not fairing on well, he was reinstated as Apples Chief Executive Officer by the Board of Directors.

Following his reinstatement, Steve Jobs transformed the companys culture into an atmosphere that was more entrepreneurial. According to Steve Jobs opinion, the success of Apple Company derives from innovating great products that are deemed to be loved and appreciated by customers (Linzmayer, 2004). According to Steve Jobs, the outcome of good leadership is performance. Steve Jobs is a charismatic and transformational leader whose organization has achieved great performance and accomplished the set goals and objectives.

He has greatly invested in team performance, culture and individual performance. One of the long-term business goals of Apple is to come up with the best mobile interaction, personal computing and portable music and digital experience to students, clients, educators, government agencies and various businesses. This can be achieved through innovating advanced peripherals, hardware, internet offers and many other services. Increasing the sales volume and having a large market share are the other key business goals of Apple Company (Lussier, 2009).

Steve Jobs as the founder of Apple and leader has always shown the will and desire to be innovative. As a transformational leader, he has been able to initiate various changes in his organization for instance organizational culture change. Transformational type of leadership is linked with visionary and charismatic leadership. Charisma is what has enabled Steve Jobs to steer his organization towards achieving its strategic and business goals.

The other trait that Steve Jobs possesses as a leader is enthusiasm which is most of the times infectious whereby it is passed on to employees as well as consumers. For example during the launching of the iPod, Steve passed the message with passion and enthusiasm, and this assured consumers that the product was worthy. Through his eloquent communication method, Steve has been able to transform his company and enabled it to achieve the set objectives and goals (Lussier, 2009). The other practice is that of inspiring his employees and other people involved.

Through motivation and inspiration, Apple has been able to achieve its business goals. Visionary leadership has also contributed greatly to the achievement of the companys goals and objectives. Through a shared vision, people are able to work towards a common goal. His transformational form of leadership has enabled Steve jobs to come up with various innovations and changes for the good of the company. An innovative leader has the capability of achieving the set goals through commitment and determination for a given task at hand (Linzmayer, 2004).

By creating a culture that is not similar to that of his competitors, Steve Jobs has been able to maximize the performance of Apple Company. As an individual leader, Steve has proved to possess the ultimate power to ensure that there is performance success in terms of achieving the set objectives and goals. One of the key factors that have promoted performance is the autonomy that Steve Jobs possesses in his leadership style. He is a leader who is inspiration and has a clear vision.

His effective leadership skills and unique culture has enables him to accomplish great things that his competitors have failed to achieve. As a CEO, Steve Jobs has invested greatly in team performance, culture and individuals and this has proved yielding trough achieving an optimal performance. Majority of the leaders believe that investing in people would result to increased expenses. Well, this is not the case with Steve Jobs since through investing in people the Apple Company has shown continual maximization in performance (Koontz, 2006).

In order to achieve its goals and maximize performance in future, Apple should transition and introduce frequent products. It is therefore recommendable for Steve Jobs, the CEO of the company to have an effective design team whose key objective is to come up with new products. This will ensure that Apple Company outsmarts its competitors and amasses a large market share.


Koontz, H., & Weihrich, H. (2006). Essentials of Management (7th Ed). Tata McGraw

Linzmayer, O. W. (2004). Apple confidential 2.0. The definitive history of the worlds most colorful company (2nd Ed). No Starch Press

Lussier, R. N. (2009). Leadership. Theory, Application and Skill Development (4th Ed). Cengage Learning

Nancy Morgan is the Author of this paper. She is a senior academic writer and an editor and she offers Dissertation Writing Service. Thus, people that doubt their own writing abilities can use the best custom paper writing service and forget about their fears and lack of confidence by visiting EssayWritingBay.Com

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